Interview With Kelly McCausey: Creating Information ProductsFiled Under Featured Stories, Latest News
My Dear Friend Kelly McCausey
Kelly was one of my first new friends that I met on the internet back in 2004 who was already making an income online. At that point I had 5 stores and a true longing to be home with my babies.
When Kelly started out she worked full time at her church and then slowly walked into her real passion and that’s helping other solopreneurs start their online business.
As a single mom she walked away from debt and now lives out her life the way she loves and how God is leading her.
I’ve personally never met her but she is truly my sister in Christ. She is integrity at it’s finest, I just love Kelly.
I have a copy of her latest project called “42 Day Launch Incubator.” I’ll share my results with her program here on the blog.
(I’ve created and launched many products but the next one I launch is extra special because I feel it flows out of my heart for Christ and nothing else, it’s so exciting!)
I hope you enjoy this interview with Kelly, you can certainly make a full time income selling information products online in almost any topic and the nice thing is that it’s just ONE way to add income to your business.
What is an “info product”?
An information product is a learning resource offered for sale. That’s pretty simple isn’t it?
Ebooks are the most common form of info product but what other formats are there?
There are Workbooks, downloadable audio, video, mixed media, and memberships to name a few. Some offer their information products in a physical form that ships out. (CDs, books, DVDs, etc.)
With so many options you could get stuck wondering which to use your project but you should choose the format that suits the content.
Why is it important for people to create a secondary stream of income for their online businesses?
Business is always changing. Whatever business or business model you’re using right now, you cannot depend on it always being just the way it is. Even when business is great, you’re personal situation is subject to all of life’s unexpected changes.
By introducing a new income stream built on skills you already possess, you’re hedging your bets and protecting your future.
How do you encourage those people who say, “Well, my idea’s been done already so why bother?”
I understand that gut reaction but I have good news. People want to learn all they can about a topic they’re interested in. Think about how many cookbooks a foodie owns.
Your product focused on a specific target market is going to appeal to some more than others and that’s ok. You’ll attract people who feel they can relate to you and your story. It won’t matter how many other products exist on the same topic.
You can also focus on delivering your product in a different format than what’s already out there. Go deeper, more step by step. Offer it bundled with coaching time, whatever it takes to set yourself apart.
Please explain the 6-week time frame of your 42 Day Incubator course. Is that really enough time to create a product from scratch?
Do you really want to know why I decided to set a time frame? It’s because so many people procrastinate! Also because my plan is based on planning and executing a life webinar event, you have to set a date and see it through.
If you take too much time you’ll lose momentum with your promotional efforts. If you try to go too fast you won’t get the most out of everything you do.
What’s the biggest misconception about product creation? Why do people give up?
Perfectionism, the idea that everything has to be perfect. The effort to make it so will stumble you up every time. You’ll always think of one more thing to add, one more section to tweak, one more tutorial to explain.
The 42 day time frame helps to curb perfectionism but what you really need to understand is you never really have to be ‘finished’ with a product. Even after launch you can tweak things.
I have updated and re-released several of my products over the last year.
Please explain the concept of a Sales Funnel and how info products play a part in a funnel.
One of my fave topics Vera! Well, your sales funnel depends on your business model so it isn’t easy to say how it will work for everyone but here’s one example:
Marsha is a marketing consultant. She offers free info on her blog and more great info to her optin mailing list. She wants her readers and subscribers to hire has as a consultant and pay her well for her time.
She can fill in the gap between her free content and her pricey consulting services with a variety of information products. She can start with a low priced ebook or audio recording and build up to a mid priced how to package and perhaps a high priced master level resource.
Clients who spend at one level are likely to spend up to the next and so on.
Are there any limitations as to who can or should be creating info products?
If you hate writing, you’re going to be limited but that can be overcome if you’re willing to use audio or video – or outsource the writing to someone else.
If you don’t like marketing yourself, your sales will certainly be limited. This can also be overcome by getting some help from others whether that be coaching or hiring a copywriter.
What are some of the biggest mistakes people make during the creation process?
That’s an interesting question Vera. My goal with 42 Day Launch Incubator is to make sure you know the steps from start to finish, after you complete you first product, you’re going to develop your own creative process.
The biggest mistake I can imagine being made would probably involve not having a clear objective for the product. What do you want to teach? What do you want your student to do when they’re done?
You can’t simply provide info with no end goal in mind. A product like that will be hard to market for sure.
What’s the biggest benefit to creating info products? Are there any drawbacks?
A huge benefit is establishing your expertise on the topic. When I want to interview someone on my podcast surrounding a particular topic, I look for someone who has written a book about it or has created an info product.
If you’re perceived as an expert you can charge more for your time, whether you’re a service provider, coach or consultant.
Another benefit is being able to leverage the product. You can offer it as a gift, barter it for consideration, contribute it as a bonus for a group project, etc.
I can’t think of a drawback right now. I’ll certainly let you know if something comes to mind.
Thanks for sharing Kelly! On a personal note, Kelly shaved her hair off in order to raise money for the St. Baldricks Foundation who raise money for researching childhood cancers. Here’s Kelly’s personal page over there.
Another interesting thing to note about my lovely friend Kelly is that she’s been doing extremely well on her weight loss journey and started a blog “Low Carb Mom” around that topic. Maybe she’ll do another interview with us just about that blog